Simpro Mobile

Simpro Mobile allows field technicians and trades people to simplify job management in the field. Field staff can access assigned jobs, site history, customer details, job notes and other information needed to complete a job.

However, Simpro Mobile had a number of issues with its user interface and user experience. The application user ratings were some of the lowest in the industry. I was assigned to the Simpro Mobile team and was tasked to overhaul the UI and UX of the application to offer users a more intuitive and delightful experience, along with a more modern interface. I crafted a new design system called “Forge” and conducted numerous customer interviews to design the new modules that were informed directly by user feedback.

ClientSimpro ServicesUX & UI DesignYear2022 - 2024

Discovery workshop

During the discovery workshop, I engaged stakeholders and users to gain a comprehensive understanding of their needs and pain points. Through user interviews, persona development, and card sorting exercises, I mapped out user flows and identified key touchpoints within the application. This process helped Product to understand how best to tacke this process in an iterative approach.

Identifying user flows

Card sorting exercises

Understanding the information architecture

User feedback analysis

I dedicated a portion of time analysing user feedback from our ideas portal to pinpoint areas that garnered the most attention from users. This data guided product decisions on which modules to prioritise in each iteration cycle.

Personas

The design process prioritized three primary personas as the key users of the mobile application. These personas served as the guiding exemplars throughout the design journey, shaping both the application's functionality and the crafting of the new UI Kit.